Table 26 Discounter presence by country 2004

Belgium Czech Republic France Germany Italy Aldi and Lidl represent one of the biggest threats to mainstream European retailers, as both are expanding rapidly across Europe and are present in more than a dozen countries. Table 2.6 illustrates the market shares of discounters in particular countries in Europe. Germany has the largest discount segment with 40.3 of the market belonging to discounters. Price conscious consumers have contributed to the growth of the segment. Aldi and Lidl visibly...

Salt and fat reduction in private label products

Private label health ranges provide a key differentiator in the retailers' offering, both in terms of competition against brands, and also against each other. Healthy products at a low price. One of the key trends is sale and fat reduction. Asda and Tesco are leading the way in a health debate in the UK by getting behind the governments drive to cut the average person's intake of salt to a target of 6g a day by 2010. Tesco overhauled its private label ranges to reduce salt, fat and calories and...

The future of mainstream brands

As luxury and premium goods become increasingly accessible for consumers, while value brands become increasingly high-quality, the 'mass A' brands in the middle are being squeezed. Therefore the main competition for mass brands is not from other mass brands, but from discount products and private label or premium products. Figure 4.32 Mainstream brands are being squeezed by premium and discount The market has become polarized as many customers migrate primarily toward the value-orientated part...

List of Figures

Figure 1.1 European regions that have experienced the most change in the food and drink retail Figure 1.2 Market shares of the top 5 and top 10 retailers in Europe, ( ), 2004 22 Figure 1.3 Forecast growth, ( ), 2005-2010 vs. market share of the top 5 retailer, ( ), 2004, by Figure 1.4 Regulatory analysis by country 25 Figure 1.5 Maturity and sophistication of the European food retail market by country 34 Figure 2.6 Food retail market segmentation share, by value, 2004 39 Figure 2.7 The fastest...

Convenience growth strategies for manufacturers

Develop products for convenience stores Leading brand manufacturers have the R& D expertise and financial capability to develop products specifically for convenience stores, as a means of competing against the growth of private label. The four key trends are Fresh convenience - developing fresh products that can be easily stored, have a longer shelf life and easily consumed On-the-go - reformulating and packaging products that enables consumers to consume while on-the-go Portion controlled -...