Reading Guide

Get a Note Pad It is normal to have questions when you read. Write down questions while reading. Many of them will be answered as you continue. If they are not, you will have a list ready for your teacher when you finish.

Read to Learn

Key Concepts

• Demonstrate how to analyze a marketplace for a foodservice business. J Identify promotion and public relations techniques.

Main Idea

To successfully market a restaurant, you must study the location, customer base, competition, and trends to develop a marketing strategy.

Content Vocabulary

• marketplace

j promotion

• clientele

• public

• market segment


• mass marketing

• publicity

• target market

• advertising

• competitor

• direct

• positioning


• marketing plan

¿¡ftk Graphic Organizer Go to this book's Online Learning Center at for a printable graphic organizer.

Graphic Organizer

Use a network tree like this one to show how to analyze the marketplace. Fill in the second level with the four factors that you must analyze for a good marketing strategy.

English Language Arts

NCTE 4 Use written language to communicate effectively.

fô Mathematics

NCTM Number and

Operations Understand the meanings of operations and how they relate to one another.

^ Science

NSES F Develop an understanding of population growth.

NCTE National Council of Teachers of English

NCTM National Council of Teachers of Mathematics NSES National Science Education Standards

NCSS National Council for the Social Studies

Continue reading here: Analyze the Marketplace

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